Market Feasibility Study

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  • Overall healthcare scenario
  • Identification of catchment
  • population and market segmentation
  • primary /secondary / tertiary
  • Morbidity & mortality patterns
  • Socio-demographic profile
  • Estimate of target market potential
  • paying capacity & means of finance
  • Competitor analysis
  • Prevailing Consultant engagement models
  • Future medical facilities being planned (government or private sector)
  • Identification of unmet demands for healthcare services
  • Possible future market size
  • Site survey / analysis
  • Health service seeking behavior (prevalence of public or private)
  • Development of Detailed Equipment Lists
  • Technology Guidance Reports
  • Need Assessment, Equipment Budgeting,Selection & Procurement
  • Delivery Coordination and Management
  • Vendor Management
  • Comparative Analysis (Technical & Financial)
  • Inventory Audit and Management
  • Installation Management
  • Integration with IT/ PACS

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